- the smell of stale sweatThe initial letters of the advertising slogan of the makers of Lifebuoy Soap, which claimed to correct the condition which they termed body odour.Not the BO that surges down the airline cabin when British businessmen take their suit jackets off; not offensive, like that. (P. McCarthy, 2000)
How not to say what you mean: A dictionary of euphemisms. R. W. Holder. 2014.